If you're stepping into the vibrant world of social media to boost your business, you've made a fantastic choice. As a local social media manager, I've had the pleasure of working with businesses in our community to enhance their online presence. Today, I'm here to guide you through the steps of setting up a stellar Instagram page for your business.
Step 1: Create Your Business Account
Start by downloading the Instagram app on your smartphone. If you already have an account created, you can easily convert it into a business account. Navigate to your profile, click on the three lines in the top right corner, go to Settings, then Account, and finally, Switch to Professional Account. Select Business, and follow the prompts to connect your business's Facebook page. I recommend keeping your personal and business account separate. This goes for having multiple businesses as well.
Step 2: Optimize Your Profile
Your Instagram bio is your digital business card. Craft a concise yet compelling bio that helps IG categorize your business. Don't forget to include your location, title, and a link to your website. Avoid confusing jargon and your favorite hobbies. I will share a complete post on this soon, because it really is that important.
Step 3: Choose an Eye-Catching Profile Picture
Your profile picture is the first thing users see, so make it memorable. Use your business logo or a visually appealing representation of your brand. Ensure it's clear and recognizable, even in a small circle. Avoid photos of anything else - your dog, kids, or product. Logo or face, always.
Step 4: Craft Compelling Content
Start populating your feed with content that resonates with your brand. Share high-quality images and engaging captions that tell your business's story. Be consistent in your posting schedule to keep your audience interested and coming back for more.
Step 5: Build Your Community
Connect with other local businesses, and businesses similar to your own. This will allow IG to define your businesses and set it on the fast track to success. You want to make it very clear who your target audience is and who your content should be shown to.
If you're having trouble with any aspect of your Instagram account, search the internet. I assure you, there are other people who have run into the same problem. You've got this!